This is actually a pretty fascinating read — so much so that, given my relative lack of anything better to do up here in Reno at the fam fam reunion, it actually spurred me to create this blog and add to it some special features, such as the devilish Facebook like button.
On an interesting sidenote, Poynter's web site, itself frequently a fount of social media best practices, doesn't make the sharing of its content very easy. Hit the share button and all you get is an unannotated link to the article named after the website rather than the article.
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